Jasmine Birtles
Your money-making expert. Financial journalist, TV and radio personality.
Five powerful strategies to increase online business visibility
Moneymagpie Team
25th Nov 2024
In today’s digital realm, where businesses compete for online attention, an authoritative internet presence is a necessity for any business aiming to succeed. Powerful online visibility means creating awareness, promoting activity through a website and ensuring that your business crosses the minds of potential customers the next time they need your products and services. Having captivating online visibility can lead to higher conversion rates and can enhance user accessibility, allowing them to engage with your business with ease.
Modern consumers anticipate finding all businesses online and assessing their reliability according to their online store. For business owners, capturing the attention of potential customers can feel like an uphill battle. In this blog post, we delve into five powerful strategies to get your online business noticed and set you up for success.
- 1. Ensure your website is high-performing
- 2. Optimise your website for SEO
- 3. Build a strong social media presence
- 4. Offer great customer service
- 5. Email marketing campaign
1. Ensure your website is high-performing
Your website is your business storefront and is the initial contact point for prospective purchasers. Website performance affects the overall growth of your business. So make sure that you make a good first impression. First analyse your web design- it should be easy to navigate, mobile optimised and reflect your brand identity. Website loading speed and uptime are also critical factors that should not be overlooked. Choose a credible and reliable web hosting provider to ensure that your site is accessible and available to the world at all times. Here are factors to keep in mind when choosing a web host provider.
• Uptime and reliability: opt for a provider who guarantees 99.99% uptime to ensure that your site is always up and running.
• Find a host that provides robust security features.
• Ensure your hosting solution is scalable and can grow with you over time.
• Research customer reviews to gauge the credibility and reliability of the hosting provider.
2. Optimise your website for SEO
Search engine optimisation (SEO) is improving the quantity and quality of natural traffic on a website from Google search engines. It targets organic traffic rather than paid or direct traffic. Here are ways to create an effective SEO strategy.
• Use the right keywords for your web content.
• Add title tags and Meta descriptions.
• Develop a clear technique for acquiring high-quality backlinks from authoritative sites.
• Regularly publish fresh, informative and engaging content.
• Be updated on search engine algorithms and adjust to the latest industry trends.
3. Build a strong social media presence
Social media sites are powerful tools to increase your business visibility. Identify social media networks where your target audience is active, post engaging content, participate in conversations, and respond to their messages.
4. Offer great customer service
Exceptional customer service is the timely and quality assistance provided by an online business and its staff to the audience who buy or use its products and services. Teach your employees to go the extra mile to resolve issues, promptly address customers’ complaints and be positive. Being friendly and exceeding customer expectations can lead to positive reviews and build your brand’s credibility.
5. Email marketing campaign
Offering your audience a chance to subscribe to your newsletter is a great opportunity to enrich your visibility and contact base. Sending regular emails about new products, discounts, and promotions is a good strategy to encourage your customers to visit your site and engage with them.
Conclusion
When it comes to getting your brand seen, there’s no single strategy that’s going to break or build you. It is a combination of patience and the tips given in the blog that will help you stand out from other businesses.
Disclaimer: MoneyMagpie is not a licensed financial advisor and therefore information found here including opinions, commentary, suggestions or strategies are for informational, entertainment or educational purposes only. This should not be considered as financial advice. Anyone thinking of investing should conduct their own due diligence.
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